The challenge
The Angular JS build wasn't rendering content in a way Google could reliably crawl and index. Critical category and product pages dropped out of the index, taking rankings, traffic and revenue with them — in one of the most competitive verticals online.
What we did
Recovery first, growth second:
- Diagnosed and resolved the Angular JS indexing issues so pages could be crawled and indexed properly
- Implemented dynamic on-page optimisation rules across all site pages
- Created content for new and existing pages
- Developed SEO-focused pages using brand filters to capture buyer-intent searches
The results
Once indexing was restored, growth followed: organic traffic up 680% and keywords in the top 3 up 2,900%, with sales returning to — and then exceeding — pre-migration levels.