The challenge
Budget was going out, but the account had no scalable architecture: campaigns overlapped, targeting was loose, and conversion tracking didn't give a clear picture of what was actually driving orders. Scaling spend simply scaled waste.
What we did
We treated the account as a system, not a set of campaigns:
- Rebuilt the campaign architecture from scratch — clear separation between Shopping, Search and Performance Max
- Tightened audience and product targeting so budget concentrated on purchase intent
- Fixed conversion tracking so bidding optimised toward real orders, not clicks
- Scaled Shopping and PMax step by step with disciplined A/B testing on feeds, assets and bids
The results
Within a single quarter the account delivered 415 orders and 653K₺ in revenue — with the same brand, the same products and a structure that keeps compounding rather than burning budget.