The challenge
A multilingual setup was generating duplicate content, product variations were creating duplicate product pages, and the blog had aged out of relevance. Google was splitting authority across near-identical URLs while shoppers hit friction on the way to checkout.
What we did
SEO and CRO were run as a single programme:
- Resolved duplicate-content issues caused by the multilingual configuration
- Fixed duplicate product pages created by variations
- Updated legacy blog content with detailed page-level optimisation
- Created new content for existing and newly built pages
- Built SEO-focused pages using brand filters to capture high-intent searches
The results
In two months, organic-channel sales rose 367% and the organic conversion rate rose 397%. The same traffic started converting far better — and the cleaned-up architecture kept rankings growing.