/* Mepia UK — mepia.io design system (brand-consistent with mepia.com.tr) */
:root{
  --bg:#FAF9F6; --bg-alt:#F3F1EB; --paper:#FFFFFF;
  --ink:#16130F; --ink-soft:#4A453E; --muted:#8A847B;
  --line:#E9E4DB; --line-soft:#F0ECE4;
  --accent:#FF3D72; --accent-ink:#C81E50; --accent-soft:#FFF1F5; --accent-deep:#E02C60;
  --dark:#16130F; --dark-2:#221E19; --on-dark:#F6F2EA; --on-dark-muted:#B8B0A4; --dark-line:rgba(255,255,255,.10);
  --font:'Inter',-apple-system,BlinkMacSystemFont,sans-serif; --display:'Fraunces',Georgia,serif; --wordmark:'Quicksand',sans-serif;
  --radius:14px; --shadow:0 10px 30px -12px rgba(22,19,15,.18); --shadow-lg:0 30px 70px -30px rgba(22,19,15,.35);
  --wrap:1140px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
h1,h2,h3,h4{margin:0;line-height:1.1;letter-spacing:-.01em;text-wrap:balance}
h1{font-family:var(--display);font-weight:500;font-size:clamp(40px,6vw,72px);line-height:1.02}
h2{font-family:var(--display);font-weight:500;font-size:clamp(30px,4vw,46px)}
h3{font-family:var(--font);font-weight:700;font-size:19px}
p{margin:0}
.wrap{width:min(var(--wrap),100% - 48px);margin:0 auto}
.section{padding:96px 0}
.section.tight{padding:72px 0}
.eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-ink);margin-bottom:16px}
.lead{font-size:19px;color:var(--ink-soft);max-width:60ch}
.center{text-align:center}.center .lead{margin:16px auto 0}
.muted{color:var(--muted)}
.num{font-variant-numeric:tabular-nums}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;border-radius:999px;padding:14px 24px;font-weight:700;font-size:15px;border:1px solid transparent;transition:transform .15s,background .15s,box-shadow .15s;cursor:pointer;font-family:var(--font)}
.btn-primary{background:var(--accent);color:#fff;box-shadow:0 8px 22px -8px rgba(255,61,114,.55)}
.btn-primary:hover{background:var(--accent-deep);transform:translateY(-1px)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink)}
.btn-light{background:var(--on-dark);color:var(--ink)}
.btn-light:hover{background:#fff}
.btn:focus-visible,a:focus-visible,button:focus-visible{outline:3px solid var(--accent);outline-offset:3px}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(250,249,246,.86);backdrop-filter:blur(12px);border-bottom:1px solid var(--line-soft)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:72px;gap:16px}
.wordmark{font-family:var(--wordmark);font-size:27px;font-weight:600;letter-spacing:-1px;color:var(--ink);line-height:1}
.wordmark b{color:var(--accent);font-weight:600}
.nav-links{display:flex;gap:30px;list-style:none;margin:0;padding:0;font-weight:600;font-size:15px}
.nav-links a{color:var(--ink-soft)}.nav-links a:hover{color:var(--ink)}
.nav-cta{display:flex;align-items:center}
.menu-btn{display:none;background:none;border:0;font-size:26px;padding:8px 10px;margin:-8px -10px;color:var(--ink);cursor:pointer;line-height:1}

/* hero */
.hero{padding:88px 0 72px;position:relative;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1 em{font-style:italic;color:var(--accent-ink)}
.hero .lead{margin:22px 0 30px}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.hero-note{margin-top:14px;font-size:13.5px;color:var(--muted)}
.proof{display:flex;gap:28px;flex-wrap:wrap;margin-top:38px;padding-top:26px;border-top:1px solid var(--line)}
.proof div b{display:block;font-family:var(--display);font-weight:500;font-size:30px;color:var(--ink);line-height:1;letter-spacing:-.01em}
.proof div span{font-size:12.5px;color:var(--muted);letter-spacing:.02em}
/* ledger card */
.ledger{background:var(--dark);color:var(--on-dark);border-radius:22px;padding:28px 28px 22px;box-shadow:var(--shadow-lg);position:relative}
.ledger::before{content:"";position:absolute;inset:-1px;border-radius:23px;background:linear-gradient(135deg,rgba(255,61,114,.55),transparent 40%,transparent 60%,rgba(255,61,114,.25));z-index:-1}
.ledger-head{display:flex;justify-content:space-between;align-items:center;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-dark-muted);margin-bottom:18px}
.ledger-head .dot{width:8px;height:8px;border-radius:50%;background:var(--accent);box-shadow:0 0 0 4px rgba(255,61,114,.2)}
.ledger-row{display:grid;grid-template-columns:1fr auto;gap:12px;align-items:end;padding:14px 0;border-top:1px solid var(--dark-line)}
.ledger-row:first-of-type{border-top:0}
.ledger-row .k{font-size:13px;color:var(--on-dark-muted)}
.ledger-row .k b{display:block;color:var(--on-dark);font-weight:600;font-size:15px;margin-bottom:6px}
.ledger-row .v{font-family:var(--display);font-weight:500;font-size:34px;color:#fff;line-height:1;letter-spacing:-.01em}
.ledger-row .v i{font-style:normal;color:var(--accent)}
.bar{height:6px;border-radius:999px;background:rgba(255,255,255,.08);overflow:hidden;margin-top:8px;width:100%;max-width:220px}
.hero-grid>div,.ledger-row .k{min-width:0}
@media(max-width:600px){.ledger{padding:22px 20px 18px}.ledger-row .v{font-size:28px}.ledger-row{gap:10px}}
.bar span{display:block;height:100%;background:linear-gradient(90deg,var(--accent),#ff8fb0);border-radius:999px;transform-origin:left;animation:grow 1.1s .3s cubic-bezier(.2,.8,.2,1) both}
@keyframes grow{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.ledger-foot{margin-top:16px;font-size:12px;color:var(--on-dark-muted)}

/* pillars */
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:44px}
.pillar{padding:28px;border:1px solid var(--line);border-radius:var(--radius);background:var(--paper)}
.pillar .glyph{width:44px;height:44px;border-radius:12px;background:var(--accent-soft);color:var(--accent-ink);display:grid;place-items:center;font-weight:800;font-family:var(--display);font-size:22px;margin-bottom:18px}
.pillar h3{margin-bottom:8px}
.pillar p{color:var(--ink-soft);font-size:15px}

/* services */
.services{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:44px}
.svc{display:grid;grid-template-columns:auto 1fr;gap:20px;padding:28px;border-radius:var(--radius);background:var(--paper);border:1px solid var(--line);transition:transform .2s,box-shadow .2s}
.svc:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.svc .ico{width:52px;height:52px;border-radius:14px;background:var(--dark);color:var(--on-dark);display:grid;place-items:center}
.svc .ico svg{width:24px;height:24px;stroke:currentColor;fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.svc h3{margin-bottom:6px}
.svc p{color:var(--ink-soft);font-size:15px}
.svc .tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:12px}
.svc .tags span{font-size:12px;font-weight:600;color:var(--accent-ink);background:var(--accent-soft);border-radius:999px;padding:4px 10px}

/* results (dark ledger section) */
.results{background:var(--dark);color:var(--on-dark)}
.results .eyebrow{color:#ff8fb0}
.results h2{color:#fff}
.results .lead{color:var(--on-dark-muted)}
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:48px}
.case{background:var(--dark-2);border:1px solid var(--dark-line);border-radius:18px;padding:28px;display:flex;flex-direction:column;gap:14px}
.case .tag{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--on-dark-muted);font-weight:700}
.case .metric{font-family:var(--display);font-weight:500;font-size:48px;line-height:1;color:#fff;letter-spacing:-.02em}
.case .metric small{display:block;font-family:var(--font);font-size:13px;color:var(--on-dark-muted);letter-spacing:.02em;margin-top:8px;font-weight:500}
.case .metric.accent{color:var(--accent)}
.case p{color:var(--on-dark-muted);font-size:14.5px;flex:1}
.case .sec{display:flex;gap:18px;padding-top:12px;border-top:1px solid var(--dark-line)}
.case .sec b{display:block;color:#fff;font-size:20px;font-family:var(--display);font-weight:500}
.case .sec span{font-size:12px;color:var(--on-dark-muted)}
.case .who{font-size:13px;color:var(--on-dark-muted)}

/* process */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:44px;counter-reset:step}
.step{position:relative;padding:28px 26px 26px;border-radius:var(--radius);background:var(--paper);border:1px solid var(--line)}
.step::before{counter-increment:step;content:"0" counter(step);font-family:var(--display);font-size:44px;font-weight:500;color:var(--accent-soft);position:absolute;right:20px;top:10px;line-height:1;-webkit-text-stroke:1px var(--accent)}
.step h3{margin-bottom:8px}
.step p{color:var(--ink-soft);font-size:15px}
.step ul{margin:12px 0 0;padding:0;list-style:none;display:grid;gap:6px;font-size:14px;color:var(--ink-soft)}
.step li::before{content:"✓";color:var(--accent-ink);font-weight:800;margin-right:8px}

/* guarantee band */
.band{background:var(--accent);color:#fff;border-radius:24px;padding:48px 44px;display:grid;grid-template-columns:1.2fr .8fr;gap:32px;align-items:center}
.band h2{color:#fff;font-size:clamp(28px,3.4vw,40px)}
.band p{color:rgba(255,255,255,.9);margin-top:12px;font-size:16.5px;max-width:56ch}
.band .side{display:grid;gap:10px}
.band .side div{background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.25);border-radius:12px;padding:14px 16px;font-size:14.5px;font-weight:600}

/* faq */
.faq{max-width:820px;margin:40px auto 0;display:grid;gap:10px}
.faq details{background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:0 22px}
.faq summary{cursor:pointer;font-weight:700;padding:18px 0;list-style:none;display:flex;justify-content:space-between;gap:16px;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:22px;color:var(--accent-ink);font-weight:400;flex:none;transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .a{padding:0 0 18px;color:var(--ink-soft);font-size:15px;max-width:68ch}

/* book */
.book{background:var(--bg-alt);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.book-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:start}
.book .qual{margin-top:24px;display:grid;gap:10px}
.book .qual div{display:flex;gap:12px;align-items:flex-start;font-size:15px;color:var(--ink-soft)}
.book .qual div::before{content:"→";color:var(--accent-ink);font-weight:800;flex:none}
.embed{background:var(--paper);border:1px solid var(--line);border-radius:18px;padding:16px;box-shadow:var(--shadow);min-height:420px}
.embed iframe{width:100%;border:0;min-height:680px;border-radius:12px;display:block}
.embed-fallback{padding:36px 24px;text-align:center;color:var(--muted);font-size:14.5px}
.embed-fallback a{color:var(--accent-ink);font-weight:700}

/* footer */
footer{background:var(--dark);color:var(--on-dark-muted);padding:64px 0 28px;font-size:14px}
.fgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px;margin-bottom:44px}
footer .wordmark{color:#fff}
footer h4{color:#fff;font-size:12px;letter-spacing:.1em;text-transform:uppercase;margin:0 0 14px}
footer ul{list-style:none;margin:0;padding:0;display:grid;gap:9px}
footer a:hover{color:#fff}
footer address{font-style:normal;line-height:1.6}
.fbot{border-top:1px solid var(--dark-line);padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:13px}

/* legal pages */
.legal{max-width:760px;margin:0 auto;padding:64px 0 96px}
.legal h1{font-size:clamp(34px,4.5vw,52px);margin-bottom:10px}
.legal .updated{color:var(--muted);font-size:14px;margin-bottom:36px}
.legal h2{font-size:24px;margin:36px 0 10px}
.legal p,.legal li{color:var(--ink-soft);font-size:15.5px}
.legal ul{padding-left:20px}

/* responsive */
@media(max-width:960px){
  .hero-grid{grid-template-columns:1fr}
  .pillars,.cases,.steps{grid-template-columns:1fr}
  .services{grid-template-columns:1fr}
  .band{grid-template-columns:1fr}
  .book-grid{grid-template-columns:1fr}
  .fgrid{grid-template-columns:1fr 1fr}
  .nav-links{display:none}
  .nav-cta{display:none}
  .menu-btn{display:block}
  .nav-inner{height:auto;min-height:64px;flex-wrap:wrap;padding:8px 0}
  .nav.open .nav-links{display:flex;flex-direction:column;gap:0;order:3;width:100%;border-top:1px solid var(--line);margin-top:8px;padding:4px 0 6px}
  .nav.open .nav-links li{padding:12px 2px;border-bottom:1px solid var(--line-soft)}
  .nav.open .nav-cta{display:flex;order:4;width:100%;padding:12px 0 14px}
  .nav.open .nav-cta .btn{width:100%;justify-content:center}
}
@media(max-width:600px){
  .section{padding:64px 0}
  .hero{padding:56px 0 48px}
  .proof{gap:18px}
  .proof div b{font-size:24px}
  .band{padding:32px 22px}
  .fgrid{grid-template-columns:1fr}
  .case .metric{font-size:40px}
  .wrap{width:min(var(--wrap),100% - 32px)}
}

/* ── Cookie consent (shared, EN/TR) ─────────────────────────── */
.cc-sm{padding:9px 16px;font-size:13.5px}
.cc-banner{position:fixed;left:20px;bottom:20px;z-index:95;max-width:560px;background:#fff;color:var(--ink,#16130F);border:1px solid var(--line,#E9E4DB);border-radius:16px;box-shadow:var(--shadow-lg,0 30px 70px -30px rgba(22,19,15,.35));animation:ccUp .3s ease}
@keyframes ccUp{from{transform:translateY(12px);opacity:0}to{transform:translateY(0);opacity:1}}
.cc-in{padding:20px 22px}
.cc-banner p{margin:0 0 14px;font-size:14px;color:var(--ink-soft,#4A453E);line-height:1.55}
.cc-banner a{color:var(--accent-ink,#C81E50);font-weight:600}
.cc-actions{display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-end}
@media(max-width:600px){.cc-banner{left:12px;right:12px;bottom:12px;max-width:none}.cc-actions .btn{flex:1;justify-content:center}}
.cc-bg{position:fixed;inset:0;z-index:100;background:rgba(22,19,15,.5);display:flex;align-items:center;justify-content:center;padding:20px}
.cc-modal{background:#fff;color:var(--ink,#16130F);border-radius:20px;box-shadow:var(--shadow-lg,0 30px 70px -30px rgba(22,19,15,.35));max-width:520px;width:100%;padding:28px;max-height:90vh;overflow:auto}
.cc-modal h3{margin:0 0 6px;font-size:22px;font-family:var(--display,Georgia,serif);font-weight:500}
.cc-modal .cc-intro{margin:0 0 18px;color:var(--muted,#8A847B);font-size:14px}
.cc-row{display:flex;gap:16px;align-items:flex-start;justify-content:space-between;padding:16px 0;border-top:1px solid var(--line,#E9E4DB)}
.cc-row b{display:block;font-size:15px;margin-bottom:3px}.cc-row span{font-size:13px;color:var(--muted,#8A847B);line-height:1.5}
.cc-modal-actions{display:flex;gap:10px;justify-content:flex-end;margin-top:22px;flex-wrap:wrap}
.cc-toggle{position:relative;flex:none;width:46px;height:26px;display:inline-block}
.cc-toggle input{opacity:0;width:0;height:0;position:absolute}
.cc-knob{position:absolute;inset:0;background:#d9d2c8;border-radius:999px;transition:.2s;cursor:pointer}
.cc-knob::before{content:"";position:absolute;left:3px;top:3px;width:20px;height:20px;background:#fff;border-radius:50%;transition:.2s}
.cc-toggle input:checked + .cc-knob{background:var(--accent,#FF3D72)}
.cc-toggle input:checked + .cc-knob::before{transform:translateX(20px)}
.cc-toggle input:disabled + .cc-knob{opacity:.6;cursor:not-allowed}

.cc-banner .btn,.cc-modal .btn{display:inline-flex;align-items:center;justify-content:center;border-radius:999px;font-weight:700;font-family:inherit;cursor:pointer;border:1px solid transparent;text-decoration:none;line-height:1.2}
.cc-banner .btn-primary,.cc-modal .btn-primary{background:var(--accent,#FF3D72);color:#fff}
.cc-banner .btn-ghost,.cc-modal .btn-ghost{background:transparent;color:var(--ink,#16130F);border-color:var(--line,#E9E4DB)}